|  |  | | | | | Facebook's new education resource for businesses
| | | |  | We're excited to announce our new resource center, Facebook for Business. Here, you'll learn how Facebook products can be used together to grow your business and community of customers. You'll also find step-by-step best practices for creating Pages, Ads, Sponsored Stories, and more. | |
| | | | Reach the right customers with new targeting options
| | | |  | ZIP code targeting allows you to target your ads and Sponsored Stories based on people's ZIP codes. When you select the U.S. as your target country in Ads Manager, you'll see "ZIP Codes" as an option alongside the "State" and "City" radio buttons. Topic targeting combines overlapping Likes and Interests to enable easier targeting. For example, the "#Lady Gaga" topic will enable you to reach people with related interests such as "Lady Gaga," "Lady Gaga Fans" and "Lady Gaga Music." Topics are available in the "Precise Interests" selection box. | |
| | Tips on connecting your online and offline worlds
| | | |  | For beauty retailer Sephora and family restaurant chain Applebee's, Facebook is much more than a Web destination. Watch our latest Marketing Talks webinar for three tips on how you can connect with your business's community on Facebook every day in your store. | |
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FACEBOOK CASE STUDY
| | | | Luxury Link: Customers of high-end hotels website Luxury Link travel all over the world. And then many go on Facebook to discuss their experiences with their friends. By running Facebook Ads, the company has seen an increase in revenue, and traffic to its site from Facebook has doubled. As of mid-August 2011, the Luxury Link Facebook page had reached nearly 28,000 fans. For the full story, read the case study.
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TIP OF THE MONTH
Want to increase your reach and drive word of mouth for your business? Consider running Page Like and Page Post Like Sponsored Stories to reach the friends of your fans. You can create a Sponsored Story in Ads Manager.
WEBINAR CENTER
Become an expert with the Facebook Ads Webinar Center
Our Webinar Center provides you with on-demand tutorials to help you develop successful Facebook Ads for your business.
Visit the Webinar Center
IN THE NEWS
More than a third of small businesses are on Facebook
Scribbal reports that 35 percent of small businesses have a presence on Facebook.
Facebook's new ZIP code targeting could help small businesses
Internet Retailer reports that the ability of marketers to select one or multiple ZIP codes to target on Facebook will be an advantage for small businesses.
More car dealers are turning to social media for marketing
USA Today reports that more than 40 percent of local car dealers now have Facebook Pages.
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